Creative Strategy For Operators (With AI)

I’ve spent nearly 15 years in the trenches, helping eCommerce brands understand their growth issues and scale with limited resources.

I’ve worked with brands at every stage of growth, from bootstrapped startups to huge, globally recognized brands like Coach and Kate Spade.

ALL of those brands struggled to grow their eCommerce sales channel consistently and profitably–it’s not just you.

After working with dozens of brands, as a growth marketing and creative strategy consultant, I discovered something that surprised me:

When sales “suddenly” stop hitting projections and increasing ad budgets feels impossible, it’s not because “Meta is broken”.

Instead, it is the result of one of three “anti growth” patterns that brands slip into without realizing it:

Taking the foot off the gas–shifting focus away from new customer acquisition, and leaning more on repeat customer sales to hit growth targets.
Scaling with low quality customers–driving exponential growth with offers that attract “one and done” customers that never come back.
Chasing diminishing returns–trying to squeeze the last drops of juice out of a funnel, campaign or tactic that has already given you 80%+ of its benefit.

Here’s the most frustrating part: when brands are struggling with these “anti growth” issues, the boilerplate advice is to “make better ads”.

Talk about condescending, useless “advice”. Unfortunately, it’s the right advice.

Why? Because your ads are where the anti-growth patterns become visible, and where they can be reversed fastest.

But to act on that, you need to know why your current ads aren’t working.

Is it your ad account structure? A creative diversity issue? The products you’re promoting? Or is the ad creative itself simply weak?

Growth consultants can help you find the problem, but they can’t help you “make better ads”.

Agencies offer a specific set of tools, but they can’t tell you if their tools are right for your problem.

And creative strategists can help you “make better ads”…but that won’t help if your real problem sits outside your ad account (which it often does).

Plus…you don’t want to waste your valuable time or money running through the rolodex of solutions, only to waste time or get burned.

I’ve been in your shoes–I spent half a decade working on and leading eCom teams with limited resources…

working late, trying everything in my power to turn around a negative sales trend.

Feeling like none of the “experts” I turned to had a clue what I was dealing with.

It’s why I get so fired up by this problem, and it’s why I developed…

In this course I walk you through a four step process for diagnosing and fixing your brand’s growth issues:

Identify the true cause of your growth issues–inside and outside the ad account
Flag and fix basic–but common and costly–media buying & creative mistakes
Ads Iteration isn't dead in the age of Andromeda–how to do it right and get quick wins into your ad account
Develop powerful new offers, then generate effective angles & ads to scale them–at every stage of customer awareness

In this course I show you how to use AI to do it all–including four powerful “one shot” prompts that replace $5k of growth consulting work.

You won’t need a data analyst, a growth consultant, a creative strategist or another $10k/month agency who needs 90 days to “onboard”.

This is the same business diagnosis, ad account audit, and creative strategy process that I use in my own client projects.

But I show you how to use AI agents to remove the grunt work and the ambiguity, so you can run this entire process yourself in as little as seven days–seriously.

You've seen the viral posts: "one prompt replaced our entire marketing team."

I've worked inside brands making those claims. The workflows are real, but they only work because they're fed rich context about the specific brand.

That's why the prompt you copied from an X post produced generic slop for you. It had no idea what makes your brand different.

I've spent 5 months pressure-testing the major AI tools in the eCom and creative strategy space–Claude, ChatGPT, Parker, Moby. Most viral 'one-shot prompt' claims don't survive real client work. The workflows in this course do.

I used these agents to streamline my own client workflows, so I can focus more on what really moves the needle:

helping brands design and build solutions, and implement systems that keep them out of “fire drill” territory.

Now, I’m sharing this framework with you.

It is a mix of structured research, “one shot” analysis and angle generation prompts, and simple but powerful workflows for refining your ad research, briefing and copywriting, so you really can “make better ads”.

But a quick word on what this course is NOT:

This is not a course on how to create static or video ads with AI. There are plenty of courses and services that already cover that.

This is not a library of half-baked prompts scraped from social media.

And it's not a magic "fix my business" button–you have to implement what I teach to see the results.

Creative Strategy For Operators (With AI) teaches you an end-to-end process for diagnosing your growth blockers and scaling past them:

Intro To AI For Creative Strategy: which AI agents are the best at data analysis, ad account audits, creative strategy and more
The “One Shot” Growth Audit: use some simple data downloads and this prompt to diagnose your brand’s growth blockers in under an hour
The “One Shot” Media Buying Audit: use Manus’ Meta ads integration + a one shot prompt to find common growth blockers in your ad account
Creative Diversity Check: learn how to run a quick check for creative diversity (and what that really means in 2026)
How To Iterate Ads The Right Way (with AI): Meta’s Andromeda update didn’t kill iteration, you just need a different approach–this lesson shows you how
The 6 Direct Response Mistakes Quietly Killing Your Ads: with prompts to audit your own account and learn from real brands who made each one
The “One Shot” Bundle & Offer Generation: use some simple data downloads and this prompt to find scalable bundles and offers that you aren’t running yet
The “One Shot” Angle Generation Prompt: I show you how to perform broad, deep and relevant market and category research in a few hours with AI tools, then use that research in a one shot prompt that churns out scalable angles for your ads at every stage of customer awareness
Turning Your Angles Into Banger Ads (with AI): use AI agents to refine your angles, pick relevant creative concepts, and generate accurate, effective briefs

You’ll get step-by-step tutorial videos for each part of the process, along with the prompt files and sample outputs.

I also explain the “why” behind each part of the process, break down the components of the audits, and give you a crash course on creating effective direct response ads, so you’re not outsourcing your thinking to AI (unless you want to).

This course gives you the power of creative strategy AND growth consulting, without the five figure monthly price tag.

These are the same strategies, analyses and tactics that I implement for my consulting projects, which have a starting rate of $5,000 USD.

But Creative Strategy For Operators (With AI) doesn’t cost five figures, or even four.

I priced this course at just $549.

AND I’m sharing a special offer for the first 100 No Best Practices subscribers who purchase this course:

A special introductory price of just $349.

That’s $200 off the price that the general public will pay for Creative Strategy For Operators (With AI)...

but only for the first 100 buyers, and only for the next three days.

On Wednesday, April 22nd the price goes up to $549 and will not be lowered again.

When you purchase Creative Strategy For Operators (With AI), you get access to all future updates of this course.

As the tools evolve and I optimize my own processes, I will update and add material to the course.

After this limited, subscriber-only pre-launch, the price of Creative Strategy For Operators (With AI) will only increase.

Q: Who is this course for?

A: This course was designed for brand owners or growth leaders with lean teams who want to make more “banger” ads, and aim those ads at the products, offers and objectives that drive profitable growth.

If you’ve been thinking about hiring a creative strategist, but you can’t find the right person at the right price, this is for you.

This course is also a great resource for any growth or marketing professional who wants a roadmap for using AI in the business analysis and creative strategy process.

Most AI agents have close to zero onboarding–this course will help you jump straight into the highest leverage tasks and workflows.

This course can also help media buyers and creative strategists that want to evolve from button pushers and brief writers into strategic thought partners for their clients.

This course is NOT for anyone who is looking for a “magic button” to turn a struggling brand into a nine figure business.

The course will not work unless you put in the effort to implement the workflows and prompts, and then actually create the resulting ads.

Q: What tools will I need?

A: The “minimum stack” for this course is Claude + Claude CoWork and Manus AI.

I also strongly recommend adding in an agent trained on media buying and ad creative, like Parker, Moby or Runneth. If you already have a Triple Whale (Moby) or Runneth (Motion) subscription, feel free to use those tools.

Q: Do I need prior experience with AI?

A: No. There is nothing highly technical about the prompts we’re going to run. You won’t need to touch the terminal or build “skills” files.

This is truly a fast onramp for folks who are AI-curious but have zero experience.

If you have enough technical skill to navigate Meta Ads Manager you should have no problem with this course.

Q: How long will this take to implement?

A: If you dedicate 100% of your workday to the course, you can complete the audits and start generating angles and ad briefs in seven days.

If you dedicate 90 minutes per day to the course, you’ll be able to complete one lesson per day (including the next steps) and complete the course in 2-3 weeks.

Q: Is there a refund policy?

A: Yes–if you’re not satisfied with the material, or the course isn’t what you expected, you have 30 days from your purchase date to request a refund by emailing me at hello@nobestpractices.co.

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